Kevin Hoffman
User Experience Director
Prior to joining Happy Cog, Kevin M. Hoffman had spent more than a decade building websites, developing online strategies, and leading projects for colleges and universities in Baltimore, MD. He served as Webmaster and Electronic Communications Director for Goucher College, the University of Baltimore, and the Maryland Institute College of Art (MICA). He has been a consistent voice for intelligent communication strategies and an expert consensus builder in environments where vastly differing, passionate opinions were the norm. As a result, he’s developed a healthy obsession in making the business meeting a more effective design tool, a topic he has spoken about and provided workshops on around the world at conferences like SXSW Interactive, the IA Summit, UX Week, UX London, An Event Apart, and the prestigious UI conference. Kevin also volunteers as a curator for the IA Summit annually.
As an adjunct faculty member at both the University of Baltimore and MICA, Kevin brought standards-based approaches to web design and front-end development courses, whose syllabi and materials were largely in the dark ages of table-based design. He has developed courses that evangelize best practices—like Designing With Web Standards —to a new generation of designers and developers.
In his spare time, Kevin has developed web solutions for non-profits, public libraries, indie record labels, car customizers, and his own part-time karaoke business, for which he was named Best Karaoke Host in Baltimore in 2005 by the Baltimore City Paper. Someone who looks eerily similar to Kevin has been seen hosting karaoke at the the SXSW Cog’aoke party and the IA Summit.
Articles and Publications
- Holiday Gifts For the Young Web Designer Who Doesn’t Have It All
- December 2011, Cognition
- Kevin Hoffman’s Use of Pecha Kucha-Style for Workshop Presentations
- November 2011, User Interface Engineering
- Jared Spool: The Cognition Interview
- October 2011, Cognition
- Attack of the Client Services Zombies
- August 2011, Cognition
- How to run and effective meeting
- July 2011, .net Magazine
- Kevin M. Hoffman on user experience
- June 2011, .net Magazine
- UX London 2011: The Workshops
- May 2011, UX Booth
- Are Meetings Broken, or are Other Problems Being Overlooked?
- February 2011, UX Booth
- A Practical Approach to Better Project Kickoffs
- February 2011, User Interface Engineering
- An Open Letter to 37signals
- January 2011, Cognition
- Wish Upon a Star
- December 2010, Cognition
- Raw Taste Brokerage Power
- November, 2010
- Kick Ass Kickoff Meetings
- August 2010, A List Apart