Greg Hoy

Greg Hoy

President

Greg has nearly two decades of management, business analytics, and interactive design experience. His career spans the legal, publishing, retail, insurance, and consulting services industries. Greg made significant impacts at such companies as Simon & Schuster, Eddie Bauer, and Safeco Insurance, where he was responsible for designing the user experience of the first self-service web-based insurance application in the United States.

In 2000, Greg served as the User Experience Director for FullTilt Solutions, a custom software design and development firm. Greg also worked as a lead designer for international design consultancy Electronic Ink, and as Executive Vice President launched and led Pixelworthy, Electronic Ink’s standards-based web design and development arm in 2005.

Along the way, Greg established several online businesses and ran his own user experience consultancy.

In 2006, Greg and Happy Cog Founder Jeffrey Zeldman worked together to extend Happy Cog’s footprint by launching Happy Cog’s Philadelphia presence. The outpost has grown from a few contractors to over 12 world-class professionals.

Greg has fostered, managed, and maintained client relationships with hundreds of organizations, including Ameriprise Financial, AstraZeneca, Books-A-Million, Children’s Hospital of Philadelphia, Comcast, Microsoft, The New York Stock Exchange, Paramount Pictures, SEI Investments, Sherwin-Williams, Sungard, Thomson Reuters, The Wharton School of the University of Pennsylvania, Wyeth (now Pfizer), and many more.

Greg also writes and speaks on the topic of business management. He lives in Philadelphia with his wife, and is passionate about music, travel, the Philadelphia Phillies, Airstream travel trailers, good food, and craft beer.

Selected Articles and Publications

Getting to No
October 2009, A List Apart

Personal site: greghoy.com

Principals

Directors

Project Management

User Experience

Design

Development

Strategic Partners