Zappos partnered with Happy Cog to help them find their voice following the enviable “problem” of expanding at ludicrous speed and outgrowing their digital experience.
Zappos’ cheeky voice and fanatical dedication to customer service were missing from the resulting e-commerce experience and were the cornerstones of Happy Cog’s redesign. Happy Cog articulated this graphic design, UX, and copywriting thinking through a modular design system.