A Book Apart
Our newest business will publish narrowly focused books of exceptional quality. We will mainly produce mid-length books of 40 to 50 pages—the perfect size in terms of subject depth and coverage for our audience of professional web designers and developers.
Why mid-length books?
Many topics relevant to our audience are too narrow to fill a whole book, but too broad or complex for a short article. Besides, most of our industry’s leading lights are too busy to write another full-length book. And most working designer-developers don’t need to add another bloated treatise on CSS or usability to their already bulging shelves. They need short, crisp precision tools—and that’s what A Book Apart will produce.
The book as precision tool
Available in three formats—PDF, paperback, and hardcover—our books will include highly detailed and meticulously edited examinations of single topics: topics like Accessible Ajax, not Ajax for Dummies; How to Sell Quality to Web Clients, not Getting to Yes. We’ll also publish occasional anthologies of articles from A List Apart.
As a small publisher with no restrictive national marketing schedule to meet and no backlog of large, expensive, behind-schedule projects to manage, we’ll be able to focus on quality—and to release our books only when we’re thrilled with them instead of when they’re merely passable.
Watch for a new website and our first titles soon.