Other Publications

As much as we love independent publishing, some ideas travel farthest when handled by savvy traditional imprints. Here you’ll find “traditional” books penned by the thinkers and doers of Happy Cog. Here, too, you will find selected articles by Zeldman & co.

Cover of “Designing With Web Standards” by Jeffrey Zeldman Designing With Web Standards

by Jeffrey Zeldman with Ethan Marcotte

The book that changed two industries—persuading designers and developers worldwide to embrace the principles and practices of standards-based design, and creating a new category in the field of web design literature—is back in a smart new third edition.

Cover of “Taking Your Talent to the Web” by Jeffrey Zeldman Taking Your Talent to the Web

by Jeffrey Zeldman

Making the transition from graphic design to web design. Although it is now out of print, this classic text remains a nutritious part of many college and university web design curricula. (Still rated five stars at Amazon.com.)

Selected Articles

Attack of the Zombie Copy

by Erin Kissane

“You’ve seen them around the web, these zombie sentences. They’re not hard to recognize: syntax slack and drooling, clauses empty of everything but a terrible hunger for human brains.” Here’s how to fight back.

(More Kissane articles are available at A List Apart.)

Semantic Flash: Slippery When Wet

by Dan Mall

Love it or hate it, Flash has become a fixture of modern web design. Cut through the misconceptions and learn how Flash can be used to enhance standards-based web designs. (“Shiny floor” standards-friendly Flash project included.)

Understanding Web Design

by Jeffrey Zeldman

We’ll have better web design when we stop asking it to be something it’s not, and start appreciating it for what it is. It’s not print, not video, not a poster—and that’s not a problem. Find out why cultural and business leaders misunderstand web design, and learn which other forms it most usefully resembles.

Version Targeting: Threat or Menace?

by Jeffrey Zeldman

Version targeting shakes our browser-agnostic faith. Its default behavior runs counter to our expectations, and seems wrong. Yet to offer true DOM support without bringing JScript-authored sites to their knees, version targeting must work the way Microsoft proposes, argues Jeffrey Zeldman.

Web 3.0

by Jeffrey Zeldman

“‘Web 2.0’ was not only bigger than the Apocalypse but also more profitable. Profitable, that is, for investors like the speaker. Yet the new gold rush must not be confused with the dot-com bubble of the 1990s....”

(More Zeldman is available at A List Apart.)

A List Apart

A Book Apart

Other Publications