New York Institute of Technology

The previous website struggled to delineate paths and explain the importance of matriculating students who share a passion for global citizenry and technology. Edgelessness, then, came to define the experience: typical .edu navigational bloat was reduced to the essentials, the three As—About, Academics, Admissions—while pathways were braided together by the content strategy and page-level architectures.

The school’s dynamism inspires the graphic language, where a measured use of depth, bright colors, interrupted borders, video loops, and animated statistics regulates rhythm. At a time when webfonts are de rigueur, a fresh take on tried-and-true system fonts affords greater investment in memorable moments achievable only in code.

Above all, performance is everything. Increasingly, students access the web via their phones, and a beautiful website fails if it’s burdensome. Nothing in the experience is lost between devices, underscoring our commitment to design that puts people first.