US consumers can’t quit QR codes, per new The Drum/YouGov study

QR codes came of age during the pandemic. Once considered a gimmick, consumers now appreciate the functional benefits of QR codes and are increasingly using them for engaging with brands, according to a new study from The Drum/YouGov.

Matt Weinberg, Co-Founder and President, Development & Technology at Happy Cog shared his thoughts about the new value of QR codes and how clients may be considering them more now than ever. Read more here.