NRT LLC (formerly National Realty Trust), a subsidiary of Realogy, operates all company-owned real estate offices under Realogy’s world-renowned brands of Coldwell Banker®, Coldwell Banker Commercial®, Sotheby’s International Realty® and ZipRealty®. As the nation’s largest residential real estate brokerage firm, NRT owns and operates companies in more than 45 of the 100 largest metropolitan areas in the United States, with approximately 725 offices and 45,200 affiliated sales associates.
However, online, there was a different story. Running a network of 17 separate regional Coldwell Banker websites had not only diluted the company’s visual identity, but also made it difficult to compete with non-brokerage-affiliated websites and apps. Enter Happy Cog.