By analyzing data, educating patients and practitioners, and collaborating across institutions, the Pennsylvania Patient Safety Authority works to advocate for and implement safety best practices in health facilities throughout the Keystone State. Feeling their years-old logo failed to reflect the organization’s unique positioning as a non-state-funded agency operating outside the realm of typical government bureaucracy, the PA PSA enlisted Happy Cog to redesign their visual identity.
Interviews and a collaborative workshop with PA PSA stakeholders allowed the Happy Cog design team to hone in on what a potential logo should and should not convey.