Content marketing

We are now in the midst of one of the most historic and significant shifts in marketing. Technology has made things far more complex, and an emphasis on data-driven approaches has forced all of us to rethink the communications industry. Quality content, compelling experiences, and their effective distribution are the keys to breaking through the clutter. It’s a table-stakes requirement. 

Content is often treated as a “project” that an organization experiments with, rather than a process that should be integrated into every function of its existence. Happy Cog will work with you to:

  • Identify business objectives
  • Construct a content marketing mission
  • Identify target audiences
  • Craft your message
  • Develop your workflows
  • Construct your plan
  • Construct your landing pages
  • Identify marketing channels
  • Establish publishing guidelines
  • Set up your editorial calendar
  • Manage your campaigns
  • Analyze the results

In the end, you’ll have a scalable foundation upon which to build future campaigns. This shouldn’t be a one-and-done for you—it should be ongoing. If you don’t have the people-power to keep things moving, Happy Cog can handle it for you.