We are now in the midst of one of the most historic and significant shifts in marketing. Technology has made things far more complex, and an emphasis on data-driven approaches has forced all of us to rethink the communications industry. Quality content, compelling experiences, and their effective distribution are the keys to breaking through the clutter. It’s a table-stakes requirement.
Content is often treated as a “project” that an organization experiments with, rather than a process that should be integrated into every function of its existence. Happy Cog will work with you to:
- Identify business objectives
- Construct a content marketing mission
- Identify target audiences
- Craft your message
- Develop your workflows
- Construct your plan
- Construct your landing pages
- Identify marketing channels
- Establish publishing guidelines
- Set up your editorial calendar
- Manage your campaigns
- Analyze the results
In the end, you’ll have a scalable foundation upon which to build future campaigns. This shouldn’t be a one-and-done for you—it should be ongoing. If you don’t have the people-power to keep things moving, Happy Cog can handle it for you.