Research
Sound research is the backbone of any successful project. Without it, you’re simply going on hunches. While the quantity of research we’ll perform varies from project-to-project, it’s a consistent part of all that we do. Our research activities include:
- Existing strategy and research reviews
- Stakeholder interviews
- Analytics reviews
- Competitor/comparator audits
- Technical approach assessments
- User interviews and surveys
- Ideation workshops
Happy Cog seeks to further our understanding of established benchmarks, key performance indicators, project goals, audience expectations, and more.