We care as much about why someone performed an action – their expectations and motivations – as we do about success and failure rates. Between qualitative moderated testing facilitated by a researcher and quantitative testing run by a service, we’ll take the moderated every time. You stand to learn more through direct inquiry than you would from an impersonal test. There are times for qualitative testing, however; especially when testing the efficacy of an existing application or product. As with the rest of our services, we’ll recommend a method we believe will be most effective for you.