Research

Sound research is the backbone of any successful project. Without it, you’re simply going on hunches. While the quantity of research we’ll perform varies from project-to-project, it’s a consistent part of all that we do. Our research activities include:

• Existing strategy and research reviews
• Stakeholder interviews
• Analytics reviews
• Competitor/comparator audits
• Technical approach assessments
• User interviews and surveys
• Ideation workshops

Happy Cog seeks to further our understanding of established benchmarks, key performance indicators, project goals, audience expectations, and more.