Georgetown University provides an educational experience that ranks among the world’s finest, and provides a superior education at undergraduate, graduate, and continuing levels.
Georgetown’s site displayed classic symptoms of higher education web design challenges. First, content was buried deep within the site, rather than surfaced in logical places. Second, Georgetown’s approach to content was traditional: one structured by categories of content (Student Life, Athletics, etc.), the other structured by self-identifying into a particular audience (Current Students, Prospective Students, Alumni, and so on). This widely adopted menu approach is problematic: Where does content actually live? What if content, such as event information, is of interest to more than one of these audiences? The approach also creates additional page and mental clutter.