An illustrious 40-year career. More than 40 million records sold worldwide. Countless sold-out tours. A star on the Hollywood Walk of Fame. Inducted into the Rock and Roll Hall of Fame. Officers of the Order of Canada. Humanitarians. But for these three guys, it’s all about the music, their friendship, and their incredibly loyal fans.
We partnered with our pals at Montréal digital agency Plank (check out their case study) to redesign the official Rush website—making it the destination for all things Rush. At the time, Rush’s website was not responsive, its content was written in different voices, and wasn’t the go-to source for band news. Our collaboration brought all the band’s history together in one place to form a connected, consistent, feature-rich fan experience.
The design was modernized, yet reflective of the band’s brand heritage as crafted by Rush’s long time art director and collaborator Hugh Syme. Content was reorganized for more intuitive browsing, while copy was rewritten (much by our own Greg Hoy in his kitchen) to speak in the same cohesive voice throughout the experience. The website was re-platformed to WordPress to make it easier for the band’s management to update the site’s content. This backend upgrade allowed for a more robust and timely news section.
Aside from Rush’s specific goals, the website had to accomplish standard musician website tasks: advertise tour dates, and sell tickets and merch. Paths to purchase music were made more clear within the discography pages and tour information was front-and-center. Lastly, the site had to be able to market to 250k+ email subscribers and social media followers, so performance was a top consideration when designing for users visiting from a variety of contexts.
Read about the redesign on Rush.com.