Happy Cog Named a 2022 Google Premier Partner!

This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of the new Google Partners program.

We’re excited to share that Happy Cog has achieved 2022 Premier Partner status in the Google Partners program! Thanks to our world-class digital marketing team, Happy Cog is now among the top 3% of partner agencies in the country. The factors that determine the top 3% include:

  1. Client growth: Ability for partners to grow their existing clients and acquire new clients, measured by year-over-year ads spend growth and ads spend among first-time Google Ads clients
  2. Client retention: Demonstrated ability to sustain client business, measured by the percentage of clients retained year-over-year
  3. Product diversification: Demonstrated investment in results-focused product mix beyond Search, measured by the percentage of spend in Display, Apps, Video, and Shopping each calendar year
  4. Annual ads spend: Investment in Google Ads or Google Marketing Platform, measured by spend across managed accounts each calendar year

Congratulations to our Premier Partners for being among the top 3% of Google Partners in the US,” said Davang Shah, Senior Director, Google Ads Marketing. “These companies stand out based on their commitment to developing product expertise, building new client relationships, and helping their current clients grow. We look forward to supporting them as they help their customers succeed online.

Major kudos to our entire digital marketing team for driving success for our clients,” said Lee Goldberg, Co-Founder and President, Digital Marketing at Happy Cog. “We look forward to continuing our long-lasting, amazing partnership with our friends at Google!

This program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. If you’d like to learn more or have questions about working with us, feel free to drop us a line at [email protected]!