Fresh Off the Blog: Humans vs Machines + AX

We’ve shared marketing insights, launched a new site for a literary prize, and added some valuable members to our team.

JULY 2019 – We’ve shared marketing insights, launched a new site for a literary prize, and added some valuable members to our team.


Yale: Windham-Campbell Prizes

Established in 2013, the Windham-Campbell Prizes brand identity was created by the design studio Pentagram, who then brought us in to build out a newly designed website to support the prestigious literary prize. We created the new Windham-Campbell Prizes site with flexibility and agility in mind, in order to reflect the essence of the literary tradition while supporting its progression.

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Construction software industry leader Viewpoint looked to us to design their new blog and develop it onto their existing Craft CMS, which we built for their website relaunch last year. We gave the new blog its own unique look and feel, with the ability to easily link back to the main site. We also migrated Viewpoint’s existing content from WordPress to Craft and designed four unique templates for the blog. The blog features article read time, an added subscription function that integrates with MailChimp, and an extensive filtering and search functionality that allows readers to filter by category, tags, and region.

View Site


Podcast: E-Commerce Marketing and Tech with Lee Goldberg

Our Co-Founder and President, Digital Marketing, Lee Goldberg, is the latest guest on the Commerce Minded podcast with Stephen Callender. Lee shares analytics best practices and detailed insights into conversion rate optimization, the customer journey, and much more. Listen here.

Spotlight on &pizza

Kevin Blesy, Head of Strategy for our longtime client &pizza, discussed the newly launched and revised &pizza app with Check out the article for more on how we helped &pizza serve up a secure mobile ordering experience. Read more.



Crafting for the Author Experience
Kyle Cotter

Humans vs Machines: When to Automate Your Paid Media Campaigns
Lee Goldberg


People First

We’ve added some talented new hires to our growing team!

Eli Van Zoeren
Eli is a CMS specialist and front-end aficionado. He also enjoys nachos and hikes (for balance).

Gary Reckard
Gary is a master computer scientist, full stack beardo with an eye for detail, and lover of music and science.

Samir Ahmad
Senior Paid Media Specialist
Samir’s a Digital Marketing Specialist with a passion for traveling and photography.

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Want to work with us or hear more about what’s happening at Happy Cog?

Get in touch.