Small Chinatown NYC Business Grand Tea & Imports Gets a Taste of its Digital Playbook

A digital transformation story featuring Happy Cog Co-Founder and President, Development and Technology Matt Weinberg.

As part of The Drum’s “Marketing Can Change the World” global initiative, Meta (Facebook) and a team of digital experts set out to help transform Grand Tea & Imports by equipping the owners with digital tools and knowledge to bring the small local family business into the modern age.

The team, led by Tressie Lieberman, vice-president of digital marketing, off-premise, Chipotle, included:

  • Matt Weinberg, co-founder and president, Happy Cog
  • Wes Morton, founder and chief executive officer, Creativ Strategies
  • Colin Beauchemin, founder and designer, Full Bleed Design
  • Melanie Mahaffey, global executive director, communications, R/GA
  • David Kang, information security risk lead, USC
  • Gayatri Sriram, digital marketing manager, India and SEA, Bacardi India

Read the digital transformation story here.