What’s Going On: October 2021

It has been a busy and exciting month here at Happy Cog! Check out some of the recent highlights.

Bridging the Phases of a Web Project with Kyle Cotter

Happy Cog was tasked not only with creating a brand identity for Canary Media, but with designing a flexible content structure, a streamlined publishing workflow, and a hosting setup that can handle large amounts of traffic, scale up or down as needed and that requires as little DevOps as possible. All with a fixed budget, a hard launch date, and a timeline that would send most development teams scrambling. Read more here.

Happy Cog + Central Park Conservancy Win Three Gold W3 Awards

The industry has spoken. Happy Cog took home three top honors at the 16th Annual W3 Awards, which celebrate world-class digital excellence. By winning Gold in the Best Use of Photography, Best User Experience, and Best Structure and Navigation website categories, the Central Park Conservancy site places in the top 10% of over 3,000 entries from all over the world.

We love working with the CPC, and thank them for their continued partnership over the years!

Read more here.

Happy Cog + West Monroe Recognized for Digital Transformation

Happy Cog received an Honorable Mention in the “Best Digital Experience Transformation” category at the Sitecore Experience Awards for our work with West Monroe. The awards showcase Sitecore customers who are driving digital transformation in innovative ways, and we partnered with leading design firm DeSantis Breindel on the award-winning work.

Read more here.

Happy Cog + &pizza: Speaking @ DX3 USA

&pizza’s position as a restaurant tech pioneer powered the brand through the pandemic, and that culture of digital innovation continues to drive every business decision. Happy Cog is proud to be a part of this conversation and sponsor this year’s DX3 USA event this year. On Wednesday, Nov, 10th, Matt will be speaking with &pizza CEO Michael Lastoria where the two will discuss how to leverage technology to evolve all areas of your business during this must-attend fireside chat. Register here.

Six Questions with Happy Cog

This ongoing “Six Questions with” series profiles WordPress VIP’s featured partner agencies, and we’re excited to be the latest interview subject! Check it out here.

Getting to Know: Amanda + Diane

For the month of October, we featured Amanda Medina and Diane Hsiung in our latest “Getting to Know” series. Make sure to check them out!

Read more here about Amanda.

Read more here about Diane.

Cognition: What We’re Thinking

The Changing Nature of SEO
By Dre Ryan, SEO Specialist
Google changes its search algorithm 500 to 600 times each year. SEO is constantly evolving, and that’s clear, but what’s most important about the ever-changing nature of SEO is how we, as marketers, adapt to these changes to drive results for our clients. Read on.

That’s the Way the Cookie Crumbles
By Lauren Harris, Paid Media Specialist
In case you haven’t heard, Google Chrome is pulling the plug on third-party cookies in mid-2023. It’s the end of digital advertising as we know it, but that doesn’t have to be a bad thing. In fact, companies that learn to master first-party data and embrace privacy as part of their strategy will thrive in this new landscape. Read on.

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