Vector is now Happy Cog

Read more about this exciting transition here

Research

Sound research is the backbone of any successful project. Without it, you’re simply going on hunches. While the quantity of research we’ll perform varies from project-to-project, it’s a consistent part of all that we do. Our research activities include:

  • Existing strategy and research reviews
  • Stakeholder interviews
  • Analytics reviews
  • Competitor/comparator audits
  • Technical approach assessments
  • User interviews and surveys
  • Ideation workshops

Happy Cog seeks to further our understanding of established benchmarks, key performance indicators, project goals, audience expectations, and more.