Sound research is the backbone of any successful project. Without it, you’re simply going on hunches. While the quantity of research we’ll perform varies from project-to-project, it’s a consistent part of all that we do. Our research activities include:

  • Existing strategy and research reviews
  • Stakeholder interviews
  • Analytics reviews
  • Competitor/comparator audits
  • Technical approach assessments
  • User interviews and surveys
  • Ideation workshops

Happy Cog seeks to further our understanding of established benchmarks, key performance indicators, project goals, audience expectations, and more.