work AMC Theatres

American movie theater chain website redesign and ongoing support

AMC Theaters delivers the world’s premiere moviegoing experience through an unwavering focus on innovating and improving the event of enjoying a movie: best-in-class theatre amenities and concessions with new and exciting premium experiences (such as dine-in full service, reserved seating, and recliner seating) and a premium technology experience through industry-leading technologies and partnerships with Dolby® (Dolby Cinema™), IMAX and RealD 3D.

Happy Cog worked with AMC to redesign their website with a polished visual aesthetic that accurately represented an entertainment company of its caliber. The new user experience was laser-focused on what we called the “three Ts”: times, titles, and theatres. Making it easy for visitors to quickly find this content, make a decision, and take action was the best path to increase website conversions without reinventing the wheel.


Brand, Design, Development, and UX


Arts & Culture

Happy Cog redesigned, restructured, and streamlined navigation and wayfinding mechanisms for a renewed content focus—providing a fluid, logical, and consistent user experience.

After our primary website work was complete, Happy Cog engaged with AMC Theatres for a subsequent eight-week retainer-based engagement to provide ongoing design services.