David’s Bridal is an authority in wedding attire. With a well-trafficked website and over 300 physical stores in the U.S., it’s no surprise one out of three brides walks down the aisle wearing a David’s Bridal gown.
The company’s previous website, while responsive, struggled to connect with its users across devices. It failed to acknowledge that buying a wedding dress online requires a certain amount of preparedness and faith. Going through a rack of 1,000 dresses alone is a tall order.
If weddings are the stuff dreams are made of, our biggest challenge was to create an experience that felt as magical as the moment of finding “the one.” We needed to simulate the pace and personalization of an in-store appointment—to imagine an environment that first inspired and educated, and then sold.
