and Harvard Business School

work Harvard Business School

Responsive design system and style guide

Harvard Business School (HBS) has one of the world’s most prestigious and exclusive MBA programs—only 12% of applicants were admitted in 2016. Notable alumni include Michael Bloomberg, Meg Whitman, Sheryl Sandberg, Henry Paulson, and Sal Khan.

Happy Cog worked closely with HBS to bring their new visual identity to the web. Our work spanned parallel redesign efforts that focused on the About and MBA sections of the site each with their own stakeholder groups. Balancing their needs in tandem was a unique challenge, but provided tangible benefits. We were able to test layouts and interface patterns across a broad spectrum of scenarios. This process provided insight into how to future-proof the design system.


Brand, Design, Development, Strategy, and UX