by Monotype

Just our type

home page

home page

home page

When Monotype Imaging decided to build the redesign of squarely upon web fonts and an improved online customer experience, they selected Happy Cog as both a partner that fit its design project needs, as well as a member of its core customer audience. Fueled by insights surfaced in user research, Happy Cog designed a variety of charming font selection processes throughout the site, while reimagining a stripped down shopping cart built around a tabular system.

What we did

  • Research
  • Design & Branding
  • Development
  • Front-end Development
  • Implementation support
  • Stakeholder interviews


  • Technology


  • Webby Awards, Honoree, Professional Services, 2013


To create a tight community, members can rate and provide feedback on typefaces.

Foundational within Happy Cog’s extensible design system is a striking hero image designed by a rotating group of typography-loving designers recruited from the greater design community.

While the typeface treatment inspires users, it also provides with a meaningful marketing opportunity to welcome the design community into the site experience itself, establishing the experience within their user audience.