Digital services consulting firm West Monroe was happy with its digital marketing agency — at first. The relationship started out strong and was full of great ideas. However, West Monroe soon noticed its marketing strategy becoming stagnant. With the agency seemingly resting on its laurels, West Monroe felt required to increasingly drive its own initiatives as the agency became nothing more than an order-taker.
In search of a more proactive digital marketing partner, West Monroe’s Senior Marketing Manager Adam Brown turned to Happy Cog. Having worked together on a West Monroe website relaunch, Brown felt Happy Cog had the right philosophy to push West Monroe’s business forward. In particular, West Monroe appreciated Happy Cog’s collaborative approach to its website relaunch, especially the inclination to offer client-driven solutions as opposed to one-size-fits-all templates.
With this track record, Brown was confident Happy Cog’s digital marketing management would be a better fit for West Monroe’s team-oriented culture and match how they liked to work with clients. Even better, Happy Cog’s performance-based pricing, rather than a fixed-fee model, signaled to Brown a commitment to ongoing achievement.
Free from the apathy that took over its previous digital marketing efforts, nearly two years into partnering with Happy Cog, West Monroe regularly exceeds already-aggressive performance goals. Qualified leads and revenue are on pace to double anticipated annual numbers.
Here’s how we got there.