A digital product to help address one of our most painful social issues

Working against the urgency of an escalating crisis, we moved from concept to testable product in weeks. Our research revealed specific moments when these conversations matter most: a parent arranging a playdate at a new friend's house, a pediatrician conducting routine checkups, a teacher noticing concerning behavior. The platform guides users through these scenarios, offering contextual advice that bridges divides instead of deepening them.

Consider a parent who needs to ask about gun storage before a playdate. The platform provides conversational frameworks that acknowledge common anxieties while focusing on shared values – every parent's desire to keep children safe. Inline tips explain the psychology behind specific word choices. Warning signs highlight phrases that might create defensiveness. Each interaction model draws from extensive research in de-escalation and productive dialogue.

The platform we built serves its immediate need while laying groundwork for broader impact. Age-appropriate guides give parents language for difficult discussions. Healthcare providers find resources tailored to patient interactions. Content organization reflects real-world scenarios, making complex topics accessible without diminishing their gravity.

As Cat Boyce, Director of Digital Project Management noted during design system review, “It's looking incredible. Exactly what we need to build this.” The visual language balances warmth with authority, creating an environment where productive dialogue can flourish.

At its core, the platform embodies the campaign's central belief – that agreement on children's safety transcends political division. Its extensible architecture allows for growth as community needs evolve, though its ultimate success would mean making itself obsolete. Until then, it stands as proof that thoughtful digital products can help address our most challenging social issues by creating spaces for understanding and action.