Combining our best assets to create better web products.

More about the acquisition

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Vector & Happy Cog. Together.

Today we’re announcing that Vector Media Group has acquired Happy Cog, weaving together two incredibly talented teams to further expand our offerings and reach. You’ll be hearing a lot more from us over the coming weeks and months about how we're combining forces, but in the meantime, we look forward to continuing to bring our passionate and imaginative ideas and solutions to life.

Vector & Happy Cog. Better together.

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Albert Einstein Healthcare Network

Patients first

Einstein Healthcare Network

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Like many large institutional sites, Einstein.edu had evolved wildly over the years, resulting in an experience that was difficult to use with content structures based on the health system’s internal organization, rather than in a way users would understand. Happy Cog collaborated with a range of Einstein stakeholders to build consensus around prioritizing patients’ and caregivers’ needs in the redesign. As a result, pathways to critical content, such as finding a doctor, scheduling an appointment, and locating visitor information were made more prominent. A persistent Patients & Visitors link was provided as a one-stop-shop for anyone wishing to visit a loved one at one of Einstein’s centers.

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Visitors can see if Einstein is right for them by browsing their services or locations.

Forms like “Find a Doctor” were made simpler and now require only essential information. Finally, Happy Cog partnered with Einstein’s CMS implementation partner to create template deliveries that met its needs while maintaining Web Standards and deep accessibility.

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Finding a doctor is simple in this omnipresent “Find a Doctor” navigation dropdown.

The highest praise this project received was the internal view within Einstein that with “Happy Cog’s help… we have been able to start some real changes… it’s made a major difference and trickles down to other things, but it started with a progressive approach to the web.”

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No functionality is lost across screen sizes, making it easy to get to the vital information people need quickly.