work Kintone

Website redesign, CMS integration, ongoing support

For many busy folks running organizations, having unfettered access to technology-minded folks who can make things run more efficiently is often just a dream. Sure, talented software developers may exist on staff, but that’s not the issue — the issue is often whether or not they have the time to help. Internal stuff often gets back-burnered. That dilemma often leaves teams scrambling to find skilled talent to bring order to their ever-growing hodgepodge of third-party SaaS tools, spreadsheets, and databases. Enter Kintone.

Kintone started in twenty years ago when a team of Japanese engineers quit their jobs to conquer clunky office software once and for all. Cybozu, their office productivity platform, rocketed to one of the fastest IPOs in Japanese history. In 2011, the Kintone platform was launched by Cybozu as its first cloud solution.



Kintone is a platform that enables you to develop and deploy feature-rich applications with little or no coding skills. Through its easy-to-use interface and tools, you can drag-and-drop pre-coded elements or fully customize anything with your own code. It's perfect for creating custom apps for project management, task management, workflow management, inventory management, sales tracking, or just getting stuff out of cumbersome spreadsheets into feature-rich, highly visual databases.

Happy Cog partnered with Kintone to assist with the overall content strategy, design, and front- and back-end development to create a compelling new web experience on the heels of a comprehensive rebranding effort. Kintone's new brand presents them in a more vibrant and engaging way, and the web experience needed to effectively support that mission.

During the early stages of our work, Happy Cog assisted Kintone with identifying opportunities to outshine their competitors through a comprehensive competitive analysis. We also helped them get a firm grip on their existing content by performing a quantitative content inventory and qualitative content audit. Our in-person ideation workshop helped them focus their creative wants and needs to a cohesive strategy.

After honing the experience through iterative architecture and design work, our development team moved the site to a fresh implementation of WordPress. We also facilitated deep integration with YouTube, centered around a “product demo experience” that allows users to select from a series of interests, after which a custom playlist is presented, showing users only the videos that interest them. Videos autoplay from one to the next, and provide deep linking so users can share their learning with other team members.