When the Thomson Corporation approached Happy Cog to redesign its corporate website, the Happy Cog team spent more than four months working to identify, categorize, and prioritize decentralized product records and marketing content. The result was a robust taxonomy—a faceted, adaptable classification system that was applied to descriptions of products and services across Thomson’s many business units. Doing so gave Thomson the ability to easily accommodate organizational growth and change. Happy Cog also created a detailed Content Guide, which offered general rules for content authors, and created templates for product copy that Thomson could use as a foundation upon which to develop all product copy in a singular voice.
Many authors, one voice
Happy Cog’s reputation for being the best in the industry is well-deserved. They took a complex site structure and developed an information architecture and design that make it beautifully simple—and semantic to boot. Working with them was a joy, and we recommend them highly.– — Kelly Franklin, Director of Web Communications
After the design and development was complete, and not long before the scheduled launch of the newly redesigned Thomson.com, Happy Cog learned of Thomson’s pending acquisition of Reuters.
Thomson again turned to Happy Cog to modify the design and code in order to integrate the new Thomson Reuters brand. Working with brand developer Interbrand and advertising agency Ogilvy, Happy Cog made fast work of a daunting task thanks to a standards-based methodology and accommodating information architecture.