When Monotype Imaging decided to build the redesign of Fonts.com squarely upon web fonts and an improved online customer experience, they selected Happy Cog as both a partner that fit its design project needs, as well as a member of its core customer audience. Fueled by insights surfaced in user research, Happy Cog designed a variety of charming font selection processes throughout the site, while reimagining a stripped down shopping cart built around a tabular system.
Fonts.com by Monotype
Just our type
To create a tight community, members can rate and provide feedback on typefaces.
Foundational within Happy Cog’s extensible design system is a striking hero image designed by a rotating group of typography-loving designers recruited from the greater design community.
While the typeface treatment inspires users, it also provides Fonts.com with a meaningful marketing opportunity to welcome the design community into the site experience itself, establishing the Fonts.com experience within their user audience.
There are few ways to browse type on fonts.com. Visitors can browse by something they have in mind, like a particular foundry.
There are few ways to browse type on fonts.com. Visitors can browse by something they have in mind, like a particular foundry.
There are few ways to browse type on fonts.com. Visitors can browse by something they have in mind, like a particular foundry.