Dexter is Trek’s business-to-business inventory management tool for bicycles, parts, accessories, apparel, and more. It’s a communication tool for updating Trek retailers about new product releases, product updates, and informing users about making better business decisions on products, sales, and analytics. Dexter is a critical tool for Trek employees, retailers, and sales representatives all over the world.
The goal of redesigning Dexter was to make the site the number one salesperson in the company. We couldn’t begin designing effectively until we spoke to a wide range of people who used the site on a daily basis—real people accomplishing very real tasks on the website. The work we created together has a clear and empathetic understanding of specific users.
