Combining our best assets to create better web products.

More about the acquisition

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Vector & Happy Cog. Together.

Today we’re announcing that Vector Media Group has acquired Happy Cog, weaving together two incredibly talented teams to further expand our offerings and reach. You’ll be hearing a lot more from us over the coming weeks and months about how we're combining forces, but in the meantime, we look forward to continuing to bring our passionate and imaginative ideas and solutions to life.

Vector & Happy Cog. Better together.

Read more about the acquisition

AMC Theatres

Rated UX

AMC Theatres

AMC Theaters delivers the world’s premiere moviegoing experience through an unwavering focus on innovating and improving the event of enjoying a movie: best-in-class theatre amenities and concessions with new and exciting premium experiences (such as dine-in full service, reserved seating, and recliner seating) and a premium technology experience through industry-leading technologies and partnerships with Dolby® (Dolby Cinema™), IMAX and RealD 3D.

Happy Cog worked with AMC to redesign their website with a polished visual aesthetic that accurately represented an entertainment company of its caliber. The new user experience was laser-focused on what we called the “three Ts”: times, titles, and theatres. Making it easy for visitors to quickly find this content, make a decision, and take action was the best path to increase website conversions without reinventing the wheel.

Happy Cog redesigned, restructured, and streamlined navigation and wayfinding mechanisms for a renewed content focus—providing a fluid, logical, and consistent user experience.

AMC-screenshot-navigation

The new user experience funneled visitors toward the “three Ts”: times, titles, and theatres. Visitors then quickly find this content, make a decision, and take action—increasing website conversions.

After our primary website work was complete, Happy Cog engaged with AMC Theatres for a subsequent eight-week retainer-based engagement to provide ongoing design services.