Papa John’s

Couch orderers rejoice

Small screen design of pizza builder

PJ-hero

2014

What we did

  • Application/product development
  • Experience design
  • Front-end development
  • Internationalization
  • Stakeholder interviews
  • Usability Testing

Industry

  • Consumer Brands
PJ-homepage

The original home page concept digitally brings to life Papa John’s new brand.

With nearly 5000 restaurants, including locations in all 50 states in the U.S. and in 37 other countries and territories, Papa John’s is the third largest take-out and pizza delivery chain restaurant in the world. Their quality control is legendary in the industry. They were also the first national pizza chain to introduce online ordering, inspiring their competitors to follow suit. As a digital innovator, Papa John’s is supremely interested in ensuring their online ordering process is a strategic focus.

PJ-phones

No functionality is lost across screen sizes, making it easy to customize and order all Papa John's products.

Papa John’s chose Happy Cog to evolve the UX for their ordering process, including making the entire experience responsive. At the center of our work was a dynamic “pizza builder” component that visualized a fully-customized pizza in real time through use of animation. Technologically, it was a painstaking and ambitious task to create a system by which myriad pizza combinations could be assembled (with ingredients floating down from the sky and landing on a pizza) to ultimately resemble a real Papa John’s pizza.

Happy Cog’s flexible and extensible system also needed to accommodate varying menus and marketing campaigns across regions, countries, and continents. As such, the work was modularized to facilitate rollout, all while adhering to stringent performance standards through the establishment of a strict performance budget. Every second counts when it comes to e-commerce.

PJ-icons

Iconography is used to reinforce the playful visual spirit of the infamous pizza brand.

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