When: March 30, 2022
Time: 2-2:50pm ET
Google announced that it will stop the use of third-party cookies in Chrome by the end of 2023, joining a growing list of browsers ditching the notorious tracking technology. The digital advertising ecosystem as we know it is experiencing a paradigm shift, and rising user expectations for online privacy are affecting users and marketers alike. As a result, marketers need to be extremely prepared to navigate the privacy-forward environment that’s headed our way. To effectively target and measure at scale in the post-cookie world, it’s crucial that businesses adopt solutions to track users that adhere to the highest standards of privacy.
Join Happy Cog and Google in this exclusive webinar where you will learn:
- Privacy-focused solutions that benefit marketers while at the same time increase user privacy
- The privacy-preserving technologies Google and other major ad platforms are investing in right now to power advertising and measurement web products in a post-cookie world
- A step-by-step guide to starting your own privacy journey – from collecting first-party data, to analysis and measurement, to activating automation
- How privacy and performance are not at odds with each other and can truly co-exist in this new ecosystem
Following the presentation, all attendees will receive an exclusive copy of Google's Enhanced Conversions Playbook.
Register for free
Speakers:
Lee Goldberg, Co-Founder and President, Digital Marketing, Happy Cog
Lee has been a noted digital marketing thought leader since 2001, having worked with firms ranging from local startups to Fortune 100 companies over his 20+ year career. Lee specializes in Organic Search Engine Optimization (SEO), Web Analytics Consulting, Conversion Rate Optimization, and Paid Search Management. He’s a Google Adwords Qualified Partner and a Microsoft adExcellence Member, and is a published author and a frequent columnist in several industry publications. He is also a member of the Search Engine Marketing Professional Association (SEMPO), and is a regular panelist at digital marketing conferences. Additionally, Lee serves on the advisory board at the Martin J. Whitman School of Management at Syracuse University.
Stephanie Chan, Agency Development Manager, Google
Stephanie is a results and analytics-driven digital marketing professional with a proven track record of developing and executing successful paid marketing programs for best-in-class B2C and B2B brands. Ambitious and dedicated, Stephanie works with Google's Premier Partner agencies as an Agency Development Manager to drive new agency strategies, sharpen Digital skills, and bring the best of Google. Passions include traveling internationally, trying new restaurants, weekends at the beach, and spending time with family.
Chris Hurwitz, Agency Account Strategist, Google
Chris is a results driven Account Strategist with over 7 years of industry experience. Prior to joining Google, Chris spent 4 years at PMX Agency managing some of the agency's largest retail and lead gen brands. In his downtime, Chris enjoys cooking, playing with his dog Sophie, watching Formula One, and traveling.
Issac Esses, Account Strategist, Google
Isaac is a Digital Marketing specialist with a passion for numbers and problem solving. Having worked with clients in various industries, he understands the importance of truly understanding each business's unique goals, and developing tailored strategies to achieve those goals. Outside of work, his friends and family mean the world to him, and his hobbies include travel, sports, and music.