What’s Going On: February 2022

There’s a lot to catch up on in this month’s issue of What’s Going On, including an upcoming webinar we’re hosting with Google, new thought leadership from one of our co-founders, recently launched projects, and more!

Join Us: Happy Cog + Google Webinar

Google announced that it will stop the use of third-party cookies in Chrome by the end of 2023, joining a growing list of browsers ditching the notorious tracking technology. The digital advertising ecosystem as we know it is experiencing a paradigm shift, and rising user expectations for online privacy are affecting users and marketers alike.

Join Happy Cog and Google to learn what this means for your business and how to get prepared.

Register for free here.

Speaking of Google...

This month, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding “Premier Partner” status as part of the new Google Partners program. Happy Cog has achieved 2022 Premier Partner status in the Google Partners program! Thanks to our world-class digital marketing team, Happy Cog is now among the top 3% of partner agencies in the country.

Read more here.

Pop-Ups: How to Make Them Work for Your Nonprofit Website

Happy Cog Co-Founder and President, Digital Marketing Lee Goldberg shares best practices for creating a well-executed pop-up for your nonprofit website. In this article, you’ll learn how pop-ups can increase engagement, procure donations, and build email lists that can foster long-term relationships with potential activists or donors.

Read more via Nonprofit Tech for Good.

Newly Launched: Organic Krush

We partnered with Organic Krush, the organic eatery with locations in CT, NY, and Virginia, to design and build a new digital storefront for their amazing new meal plan service and product line. We love how krushlifestyles.com turned out – congrats to our client!

Read more via QSR Magazine.

Newly Launched: Eden Reforestation Projects

Eden Reforestation Projects is a nonprofit organization that works with local communities to restore forests on a massive scale, thereby creating jobs, protecting ecosystems, and helping mitigate climate change. Eden initially came to Happy Cog for a website redesign, however, what ended up evolving from that was a great partnership and collaboration on many engagements.

Case Study: Redesign & Modernization for a Trusted Medical Resource

MedLink Neurology collaborated with Happy Cog to help modernize their digital platform, help them reach the next generation of clinicians, and lay a stable foundation for future growth. The new responsive platform is built on Craft CMS with custom functionality to integrate with MedLink’s subscription management software, maintain the editorial workflow for manuscript review, and track article interaction for users to accumulate continuing education credits. Read the case study here.

Getting to Know: Sally Park

For the month of February, we featured Happy Cog Designer Sally Park in our latest “Getting to Know” series. Sally started off at Happy Cog as an intern and now is working full time as a graphic designer. Her role is supporting the design team and joining in different projects from research to delivery. She’s a self-proclaimed dog lover, foodie, and “New Yorker.”

Read more here about Sally.

Cognition: What We’re Thinking

Tips for Working from Home
By Alex Kendrick, Web Developer
In 2021, we went from a company with two offices where many of our people worked daily, to a fully remote company. While some of us have years of experience working from home, many others were new to it. During last year’s annual “Cogference,” a few Happy Coggers shared the things they’ve learned about WFH over the years. Read on.

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