W. L. Gore & Associates (Gore)—best known for their GORE-TEX® apparel—is a materials science company and a global leader in fluoropolymers. Gore products are used in everything from athletic clothing, to surgical implants, and even cables on the Mars Curiosity rover. Their extensive product taxonomy spans over 15 disparate industries.
Gore first partnered with Happy Cog back in October 2014, when we embarked upon the creation of a comprehensive design system for their primary website gore.com. The breadth of Gore’s content, along with their global company structure, required the new design system and content management system (CMS) be as malleable as their ePTFE polymers. Happy Cog worked with Gore to create a flexible, responsive system, unify Gore’s disparate online properties, and humanize their product information.
Such a diverse group of products and industries presented the challenge of maintaining visual continuity. The Happy Cog team created a design system coupled with comprehensive documentation, giving Gore’s sizable team of content caretakers all the tools they’d need to create and maintain visual parity across dissimilar products and industries.