Philadelphia Media Network owns The Philadelphia Inquirer, the Philadelphia Daily News, and the newspapers’ joint web portal Philly.com.
Philly.com is a well-known online source for Philadelphia-area news, featuring content from both the Inquirer and Daily News, along with its own unique content. Philly.com reaches a larger audience than any other media property in the region, with 2.2 million monthly unique visitors spending an average time of 16 minutes on the site each.
Happy Cog partnered with Dan Mall’s SuperFriendly and industry veteran Josh Clark from big medium to redesign Philly.com, with the goals of improving user experience across all devices, boosting online revenue, and increasing design system flexibility.