A little of what we’ve been up to.

Happy Cog’s Executive Director of Design and Experience, Michael “MJ” Johnson, reveals what he believes to be the ad winner of the Super Bowl.

The Drum Awards for Search recognize creative thinking, strategy, and technological innovation, setting the standard for best practice. Happy Cog’s Director of Marketing Client Services Elise Connors shares what excites her the most about judging this year’s awards.

Our Senior SEO Manager, Faith Zaki, hosted a webinar at this year’s Jewelry Ecomm Conference. Her session, titled “SEO Best Practices For Jewelry eCommerce,” dove into topics including SEO basics and specific SEO strategies for jewelry eCommerce businesses.

A well-executed SEO strategy delivers consistent, high-quality traffic without the cost of paid advertising campaigns. For jewelers, SEO can make competing with sites like Amazon and Etsy possible. Tactics, like local optimization, can even improve traffic to your brick-and-mortar store.

What the #$% is going on with the digital advertising ecosystem? Happy Cog’s Director of Client Marketing Services Elise Connors breaks it down with Omniconvert.

Read about how the Happy Cog team uses Supermetrics’ products in two main ways.

Happy Cog is now a Gold Agency Partner!

The COVID Tracking Project’s redesigned homepage puts information you can use right at the top of the page, gets you into the data more quickly, and surfaces analysis that can help you better understand COVID-19 in the US. Read more about the project and how Happy Cog helped.

In late September, Happy Cog hired two web development interns: Emaan Riaz and Maria Martinez. Emaan attends the University of California, Davis and Maria attended NYU and then the Pursuit immersive technology program. In the past few months they’ve already done a great job making a huge impact at Happy Cog and on our projects. They wrote the following to reflect on their experience so far:

Happy Cog Developer Sue Malomo shared her expertise at the open source/open tech/open web conference.

Elise Connors was brought to the spotlight at Omniconvert’s 2020 eCommerce Growth Summit where she talked about how to use data you already have to win the customers you don’t.

Conversion Rate Optimization (CRO) will only get you so far. When you’re hoping to drive long-term relationships with the customers of your ecommerce store, it’s time to think about Customer Value Optimization (CVO), and that all starts with RFM Analysis.