A little of what we’ve been up to.

We are proud to announce that Happy Cog has been awarded a Webby!

It’s no surprise or secret that businesses and people are struggling right now. Thanks to the global pandemic caused by the novel coronavirus, companies are seeing major drops in revenue, site traffic, and of course, overall profitability. While economists debate how long the slowdown will last, now is the time to start planning for a recovery as we begin a return to normalcy over the weeks and months ahead. For businesses that have had budgets cut and initiatives stalled, thinking about a brighter future is welcomed news, but it won’t be easy getting there. So it begs the question: What can businesses be doing now? Moreover, is it possible to take advantage of the current situation to prepare for what’s ahead?

We’re here, over 6 weeks into the pandemic but with better days on the horizon, as a happy and earnest team doing all we can to serve our clients through this crisis.

Let’s face it: life has undergone a significant change for virtually everyone around the world, as the novel coronavirus has forced us to morph from a world of togetherness to a world of social distancing. This has led to a shift in consumer behavior and Internet usage. After evaluating data across our portfolio of clients, we’ve noticed a few significant shifts and trends that are worth highlighting:

We ended 2019 and started 2020 off with a bang by winning awards, launching projects, and hiring new employees!

We’re thrilled to announce that Happy Cog was awarded 10th place in Ad Age’s Best Places to Work 2020!

Stereotypes are often associated with law firms – That they can be aggressive, sharp, and cutthroat, amongst other characteristics. The competitive nature of successfully practicing law directly parallels the level of competition found online as law firms attempt to build brand awareness and garner qualified leads that have the potential to develop into actual clients and cases.

Before heading out of the office for the Thanksgiving holiday, the Happy Cog team joined together for our annual team potluck.

Tech leadership is a mystery to many. As one racks up years of experience as a developer, there’s often an assumption that one must eventually move into tech leadership to continue to grow. And while this may be true, given the structure and hierarchy of the company you work for, the jump from individual contributor to tech leader isn’t always smooth. The two roles have some crossover in skills, but each also requires its own unique set of skills to get the job done as well.

Happy Cog’s President of Technology and Development Matt Weinberg had the privilege of speaking at Cloudflare’s Connect NYC Conference at the New York Stock Exchange.

If you’re an online retailer, Q4 ‘tis the season to be jolly. You’ve likely already started to prepare your strategy for making the holiday shopping season as successful as possible, which is great. Based on our experience working with a variety of online retailers over the years, we’re highlighting some best practices and effective optimization tips to make this year be the best one yet.

We’re settling into fall by celebrating award wins, speaking at conferences, and launching exciting new work.