A little of what we’ve been up to.

Conversion Rate Optimization (CRO) will only get you so far. When you’re hoping to drive long-term relationships with the customers of your ecommerce store, it’s time to think about Customer Value Optimization (CVO), and that all starts with RFM Analysis.

We’re proud to share our new work with restaurant chain, Dig!

Elise Connors, Director of Marketing Client Services, shares this year’s biggest CX trends for digital products.

Happy Cog has been featured on Built in NYC’s latest list of the top 12 web design agencies in New York City.

For the eighth consecutive year, we have made the Inc. 5000 list of the nation’s fastest-growing private companies.

Our Co-Founder and President Matt Weinberg discusses what motivated him to grow Happy Cog into the best-in-class, full-service agency it is today.

Happy Cog does not tolerate racial discrimination in any form. We stand firmly as anti-racist, and are comitted to combating racism and the lack of opportunities available to people of color in our industry.

In response to the killing of George Floyd, my partner Matt Weinberg sent the following message to our team the week of June 1. We are sharing this publicly now to add our voice to the many calling for changes in the systems that are failing to serve our communities.

We are proud to announce that Happy Cog has been awarded a Webby!

It’s no surprise or secret that businesses and people are struggling right now. Thanks to the global pandemic caused by the novel coronavirus, companies are seeing major drops in revenue, site traffic, and of course, overall profitability. While economists debate how long the slowdown will last, now is the time to start planning for a recovery as we begin a return to normalcy over the weeks and months ahead. For businesses that have had budgets cut and initiatives stalled, thinking about a brighter future is welcomed news, but it won’t be easy getting there. So it begs the question: What can businesses be doing now? Moreover, is it possible to take advantage of the current situation to prepare for what’s ahead?

We’re here, over 6 weeks into the pandemic but with better days on the horizon, as a happy and earnest team doing all we can to serve our clients through this crisis.

Let’s face it: life has undergone a significant change for virtually everyone around the world, as the novel coronavirus has forced us to morph from a world of togetherness to a world of social distancing. This has led to a shift in consumer behavior and Internet usage. After evaluating data across our portfolio of clients, we’ve noticed a few significant shifts and trends that are worth highlighting: