A little of what we’ve been up to.

We’re proud to announce that we have joined the Stripe Partner Program.

A few years ago, a fellow developer (Santiago Sosa) and I were brainstorming ways to foster our company culture when we came up with the idea to bring our developers together more often for informal discovery sessions. In the company’s early days, we were a fairly small and close-knit development team that usually had a decent idea of what everyone else was working on and what technologies everyone was using. However, as the team began to quickly grow, we realized that developers were working on a wide variety of projects and were bringing with them a diverse set of skills and knowledge that many other developers were unfamiliar with. Often, developers weren’t aware of all the exciting projects that others were involved with. We felt it would be an incredibly valuable opportunity for the team to share what they were working on with each other on a regular basis.

Committing to excellence in website accessibility is in our organizational DNA. Watch our video and learn more about making your website accessible.

We’re wrapping up the summer with an Inc. 5000 announcement, new project launches, and plans for upcoming events.

For the seventh consecutive year, we have made the Inc. 5000 list of the nation’s fastest-growing private companies.

When I started design school, I was surprised to hear my professors say things like “there is no right answer” or “keep exploring, you’re not there yet.” Coming from the world of high school calculus and definitive, objective answers, it all felt a little too open-ended for me. However, I quickly learned that with this iterative way of thinking and experimenting, there weren’t any wrong answers either. As designers, we need to be willing to share a spectrum of ideas, including ones we might be unsure about, in order to receive the most helpful feedback, collaborate with our teammates, and ultimately produce the best designs.

We’ve shared marketing insights, launched a new site for a literary prize, and added some valuable members to our team.

In this Q&A, Lee shares analytics best practices and detailed insights into conversion rate optimization, the customer journey, and much more.

Claude Shannon, the late American Mathematician, largely known as the ‘father of information theory,’ once remarked that he can “visualize a time when we will be to robots what dogs are to humans.” Artificial Intelligence (AI) and machine learning are no longer mere buzzwords. They’ve evolved to be an integral part of society, powering everything from self-driving cars to Amazon’s Alexa. Within the MarTech space, it’s now hard to find a software package or technology that doesn’t tout its use of machine learning. Indeed, machine learning and AI have been incredibly powerful in the paid media space, automating tasks that practitioners could do, but would rather not. This is especially true for tasks that take a disproportionate amount of time relative to the benefit earned.

I am currently the Author Experience Lead at Happy Cog and I’ve been making websites for the past 12 years, starting in middle school. I’ve been involved with the ExpressionEngine and Craft CMS communities for the bulk of that time.

At Happy Cog, we pride ourselves on the level of attention and detail we put into planning our CMS projects, which extends deeply into thinking about the Author Experience – an area that is typically neglected.

We’ve welcomed new talent to our team, celebrated award wins, and launched some exciting new work!

Let’s face it – SEO and UX design don’t have the greatest history together. In the early, nascent days of the web, designers used to joke that if you talked to an SEO professional, they’d advise that your website should include nothing more than a white background with black text, lots of hyperlinks, and repetitive, monotonous copy, all in the name of “keyword density.” Indeed, in the early days of search (going back to the era of Yahoo!, Excite, Hotbot, and Dogpile – before Google was even a public company), simplicity was key — and search engines could do little beyond scanning text on a page.