A little of what we’ve been up to.

The digital advertising landscape has moved past its reliance on the third-party (3P) cookie. For years, this "workhorse" of ad tech drove measurement, but persistent signal loss has rendered legacy tracking methods obsolete. In this new reality, user privacy and business performance must not only coexist but thrive together.

The era of traditional SEO is ending. The era of AI-driven "Answer Engines" has begun. Is your organization prepared for a world where users might never click through to your website?

At Happy Cog, we've been working with a client on their expansive content ecosystem. Their team has been incredibly productive, creating hundreds of case studies, webinars, blog posts, and resources over the years. But there was one growing challenge: most of their content lacked the concise summaries needed for listing pages, search results, and content discovery.

Last week, Google unveiled its latest advancements in advertising at its annual Google Marketing Live (GML) event, and as anticipated, Artificial Intelligence (AI) dominated the conversation. These announcements signal a significant evolution in how we'll create, manage, and optimize Google Ads campaigns.

When choosing a Content Management System (CMS) for your organization, there's no one-size-fits-all solution. Each business has its own needs, audiences, content strategy, and goals. For the majority of Happy Cog's clients, a CMS is in use for years, and making an optimal platform choice is key to ensure longevity and keep costs down. Whether you are building a new web property or replatforming an existing site, making the right decision requires careful consideration of several key factors.

Happy Cog recently held our annual retreat at the stunning Foxhall Resort in Douglasville, GA, where we had a perfect blend of relaxation, team building, and adventure.

In honor of this year's Take Your Child to Work Day, Happy Coggers again asked their kids: “What do I do at work?” Here’s what they answered:

At Happy Cog, we work on a sprint-based cadence. Designers and developers are allocated to open projects for a specific number of hours in each sprint, and we try to keep our team members planned up to 6 months into the future. Priorities, allocations, and assignments always change during that timeframe, but having a baseline plan in place helps us forecast hiring needs and prepare early for larger engagements.

Happy Cog made their way to beautiful Upstate New York to enjoy three days at AutoCamp Catskills.

The Happy Cog team took to the hills for a few days of rest and relaxation in our first all-company retreat since the pandemic.

Following an exciting year of new business and growth, we are thrilled to welcome several new members to the Happy Cog team.