A little of what we’ve been up to.

For this week’s installment of Cognition, I thought I’d share some random thoughts as the president of a small company. Some I heed, some I need to heed.

Recently, I offered my suggestions regarding the RFP construction and management process, but I left my dear readers with a cliffhanger… Now that your RFP is complete and you’re evaluating responses and pitches, how do you select the right proposal?

Have you ever had to fit three lead stories onto a web page that was designed for only one? Ever needed to hastily rework a design because nobody realized that a product description might run to more than 200 characters until after you delivered the templates? Ever found yourself slapping big yellow alert banners and screaming headlines onto an otherwise tastefully designed home page because the layout actually distracted your users from the site’s most important content? (And why did the layout distract them? Not because it was elegantly designed, but because it was designed before the client figured out the content strategy.)

Stop what you’re doing! John Conner sent me from the future to prevent you from authoring this RFP. I’ve seen the aftermath. Internal teams at odds over the redesigned site, users confused by an experience that somehow got more complicated, unreconciled technologies, hopes dashed, dogs and cats living together, mass hysteria.

At Happy Cog, we try to use the latest web technologies to bring our virtual teams (and families) together. But sometimes, a virtual meetup just won’t do—most notably, the kickoff meeting to start a new client project. Few things can impact a project’s success like the team building that takes place during the workshop sessions, lunches, and post-meeting drinks of a client on-site visit—after all, raising a virtual toast isn’t nearly as satisfying as clinking two glasses together.

Flashback to the mid 90s. You are rocking your Prodigy dial-up, excited to play the six degrees of Kevin Bacon game. You click a link to the game, wait 5 minutes for the page to load, and are confused when you are staring at bright green fluorescent text telling you to “Invest $100k” instead of calculating Leondardo DiCaprio’s Bacon number.

When I learned of Hillman Curtis’ passing last week I tried to impart to someone unfamiliar with his work why, having never met him, he meant so much to my development as a designer and (former) animator. He taught me how to respect the audience, I told her. He taught me how to justify, how to edit.

Last week, while plugging away in Photoshop—tunes blazing through my headphones, pixels flying from my fingertips—it hit me. I was in a design rut. I’d grown complacent with my pagination arrows. Countless times, for vastly different sites, I’d relied on the DIN Bold arrow character. It’s a sturdy, hard-angled, utilitarian arrow, perfectly suitable if I quit web design to design highway signs in Germany, but not the quick-fix solution for all my arrow needs.

When I was an undergrad student, I studied film. One valuable lesson I picked up in school was how to prepare for a presentation. My instructors taught us to run a projector correctly; or, they let us know in no uncertain terms, you were wasting everyone’s time. Here’s what was expected of you: arrive early, clean your film, clean the projector, check the bulb, set the focus, set the sound levels, and cue up your reel. Do anything wrong and you would be on the receiving end of glower, ridicule, and not a word of critique about the film you were presenting.

I remember the day I got my first pair of headphones. I was five years old and the Easter Bunny brought me a Smurfs walkman radio. It was the best thing that had ever happened to me. I spent hours with those things on—in the car, in the house, outside riding my big wheel. I can’t really remember what I was listening to back then. After all, I was five, and it was an AM/FM radio, so suffice it to say, it was probably nothing that anyone else in my world wanted to hear. Well played, Mom and Dad.

Like many of you, I’m a busy person, yet it’s important that I find time for the occasional phone call to Mom and Dad. A typical phone conversation with my Mom starts like this:

Me: “Hi Mom, it’s me. How are you doing?”

In February we gathered a group together in our Philadelphia office to redesign and rebuild our happycog.com website in one week. The goal of our Site Week was to redesign the website (Greg Hoy covers the thinking behind this in a Cognition post back in Janauary) and to push ourselves to do something different.