When I was an undergrad student, I studied film. One valuable lesson I picked up in school was how to prepare for a presentation. My instructors taught us to run a projector correctly; or, they let us know in no uncertain terms, you were wasting everyone’s time. Here’s what was expected of you: arrive early, clean your film, clean the projector, check the bulb, set the focus, set the sound levels, and cue up your reel. Do anything wrong and you would be on the receiving end of glower, ridicule, and not a word of critique about the film you were presenting.
I remember the day I got my first pair of headphones. I was five years old and the Easter Bunny brought me a Smurfs walkman radio. It was the best thing that had ever happened to me. I spent hours with those things on—in the car, in the house, outside riding my big wheel. I can’t really remember what I was listening to back then. After all, I was five, and it was an AM/FM radio, so suffice it to say, it was probably nothing that anyone else in my world wanted to hear. Well played, Mom and Dad.
Like many of you, I’m a busy person, yet it’s important that I find time for the occasional phone call to Mom and Dad. A typical phone conversation with my Mom starts like this:
Me: “Hi Mom, it’s me. How are you doing?”
In February we gathered a group together in our Philadelphia office to redesign and rebuild our happycog.com website in one week. The goal of our Site Week was to redesign the website (Greg Hoy covers the thinking behind this in a Cognition post back in Janauary) and to push ourselves to do something different.
The Happy Cog team could not be more thrilled that our founder, mentor, and good friend, Jeffrey Zeldman, has been selected to be the first inductee into the SXSW Hall of Fame. We thought it might be fun to sit down for a fireside chat, and ask a few questions that he hasn’t answered before in other interviews. Our User Experience Director and karaoke raconteur, Kevin M. Hoffman, spoke with Jeffrey about his long relationship with the SXSW conference, his career inspiration, and a few things you might not know about the man behind Designing With Web Standards, A List Apart, An Event Apart, A Book Apart, and more.
I recently went on the hunt for a new barber closer to home. You see, I’ve been fortunate enough to have my hair cut for the last six years from the same barber every time, a friendly man named Joe. Over that time Joe and I have gotten to know each other quite well. We both have dacshunds, we both enjoy the theater, and we both know exactly how I like my hair cut.
You’ve crafted the “big picture” view. The client loves the new branding direction; they can practically smell the future you’ve unveiled for them. Now it’s time to get to work. That means you likely have a bazillion different projects in play to bring this new brand to life: identity packages, brochures of all shapes and sizes, tickets, annual reports, bus wraps, on-site signage, and, yes, the website.
Warning, if you are reading this in a meeting STOP! Put down your mobile device or laptop and slowly lift your head and eyes upward until you see (and hear) the person speaking!
I grew up in the small farming town of Palmer, Alaska. Aside from Alaska being Alaska, not much happened that made the evening news. Not even our weather was exciting enough to ever be called out as “the coldest spot.” That honor was always reserved for villages hundreds of miles up north. We finally landed on the map one winter when a group of developers, contractors, plumbers, electricians, painters, interior decorators, and furniture store owners attempted to break a world record by building an entire house in 24 hours, just across the street from our high school.
What do they say about the cobbler’s son? The dude is always barefoot? Or the carpenter’s house has no roof? Stupid carpenter.
Yeah. That’s kind of us right now with happycog.com. Granted, we have shoes, and we have a roof. But the shoes have some holes in the soles and the roof leaks just enough to make your hair wet.
I love writing CSS. I really do. I love spinning straw into gold, rescuing HTML elements from browser default styles, curving corners, softening colors, and cushioning containers. I love abstracting complex design systems into powerful classes and efficient declarations while minding the cascade and the rules of inheritance and specificity. I see a site’s visual design as one giant puzzle, patiently waiting to be analyzed, broken down into component parts, and built back up again. I easily spend 70% of my time at Happy Cog developing the presentation layer, so I’ve had my eye on the hot newness that is the Sass / LESS / CSS preprocessor movement for a little while now.
Three and a half years ago, I left the world of traditional print marketing and entered the world of the Interwebs. My old company said “No!” to video chatting or instant messaging in the office and worried more about proper email subject line etiquette than finding the best ways to communicate with each other. Change was in store as I entered the land of Instant Messaging (IM) and Skype, Basecamp and Campfire, but was it a change for the better or do more lines of communication further complicate things? I found myself being asked a similar question by a couple folks at a Dribbble holiday meet up this past December. I was asked how I manage projects, how we communicate as a team, and more specifically, how I manage communications in a virtual environment.