and Nintendo of America

work Nintendo of America

Rewards/loyalty website program redesign

Nintendo, headquartered in Kyoto, Japan, also has an American division located in Redmond, WA. Happy Cog worked with Nintendo of America on the redesign of their official loyalty program website, Club Nintendo. The focus of the redesign was to assist customers in registering products, redeeming “coins” for rewards, completing surveys, and extending product warranties.


Brand, Design, Strategy, and UX



To increase sign ups, we simplified the interface and sign up processes. We created distinct and easy-to-find landing pages that explained each aspect of the rewards program and how the visitor could benefit from them. From there, the rewards program included gamification where a member could earn more coins (redeemable for exclusive games) by registering more of their products or filling out customer surveys.