Incremental e-commerce UX improvements

Zappos partnered with Happy Cog to help them find their voice following the enviable “problem” of expanding at ludicrous speed and outgrowing their digital experience.

Zappos’ cheeky voice and fanatical dedication to customer service were missing from the resulting e-commerce experience and were the cornerstones of Happy Cog’s redesign. Happy Cog articulated this graphic design, UX, and copywriting thinking through a modular design system.



The design system now enables the internal team to extend Happy Cog’s design thinking beyond the website into iPad and iPhone applications, television advertisements, direct mail, even the bins you put your shoes in at airport security checkpoints. Long after the project completed, copy and design created by Happy Cog continue to appear throughout’s North American marketing.