A little of what we’ve been up to.

Summer is here and things are heating up. See what the Happy Cog team has been up to over the past month.

We love Google Analytics. We know our way around Google Analytics (GA) like the back of our hands. We can answer almost any business question with our eyes closed. We can bend any report to our will. We know all the tricks to turn any GA setup into a Cadillac for advanced web analysis. But things are changing, and the world is different now...and no, I'm not just talking about the pandemic.

Elise shares her thoughts on what ecommerce brands should do to nail CX.

In this episode of “What Makes Them Tip,” host Jeff Ford talks to Happy Cog’s Matthew Weinberg about opportunities, caring, diversity, and more.

QR codes came of age during the pandemic. Once considered a gimmick, consumers now appreciate the functional benefits of QR codes and are increasingly using them for engaging with brands, according to a new study from The Drum/YouGov.

A year ago, Happy Cog shared a public commitment to do better as a company regarding diversity and inclusion. We are publicly sharing an email we sent to all employees so that we can continue to hold ourselves accountable to our commitments and work to build a better future together.

Happy Cog Co-Founder and President, Development and Technology Matt Weinberg sat down with The Verge to talk about the recent announcement from Apple and what it means for developers.

You may have heard that container queries are coming. Let’s take a quick look at what they are, why they are needed, and — if you stick with me to the end — a quick and simple container query solution that you can use today if you need them before they are ready for production.

In the SEO world, we don’t always have time to prepare when Google makes algorithmic changes. So, it’s no wonder that SEO practitioners everywhere have been focused on Google’s biggest announcement of the past year: the page experience ranking factor based on Core Web Vitals metrics.

There’s a lot for us to be proud of this month — from mentions in the news to TV appearances to thought leadership and so much more.

Learn about how ProPublica partnered with Happy Cog to ensure their website is at its best for its readers.

The elimination of the third-party cookie will profoundly impact e-commerce. Happy Cog’s Lee Goldberg says that instead of viewing this scenario as dire, ecommerce players should view this inflection point in data-driven marketing as an opportunity to rethink it all.